OsteoStrong Tysons Social Media Manager

01 — Project details

OsteoStrong Tysons is an integrated health and wellness center that helps people improve bone density, strength, balance, and mobility through science-backed skeletal strengthening sessions.

In June 2026, my services were requested to be the Social Media Manager. I began managing the studio's organic social media presence to increase brand awareness, educate prospective members, and support membership growth.

02 — Strategy

Rather than focusing solely on promotional content, I built a content strategy centered around increasing education and building community.

The strategy included:

• Educational bone health tips

• Member success stories and testimonials

• Behind-the-scenes studio content

• Event promotion

• Seasonal wellness campaigns

• Myth-busting posts

• Calls-to-action encouraging consultations and studio visits

Each content pillar was designed to move audiences from awareness to consideration while reinforcing OsteoStrong's credibility.

03 — Results

My work helped establish a consistent digital presence for a brand-new location by:

• Building an engaged local community

• Increasing awareness of OsteoStrong's services

• Supporting event attendance and consultations

• Educating audiences on bone health and preventative wellness

• Creating a recognizable and professional brand voice across social platforms

10% follower growth

58.3K Reach

290 Facebook visits